Need to know
EOCA publishes 2025 impact report
GoPro to cut 23% of workforce
Pon.Bike reports broadly stable 2025 sales
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Norrøna expedition yacht gains Time recognition
UYN steps up its running sock game with 5-toe sock and more
Canadian Tire launches Hudson’s Bay Stripes collection
LifeLabs partners with Shinhan to scale WarmLife
7mesh expands Explore collection
Aluula names Zhe Choo CFO
Petzl updates headlamp range with new Swift RL
Trade Shows & Events
European Outdoor Week 2026: The industry is moving from “No Excuses” to tangible action
From May 14–19, 2026, Riva del Garda will host European Outdoor Week, combining the Outdoor Impact Summit, ORBDAYS & OUTDOOR trade show, and European Outdoor Media Day.
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US tariffs - a timeline
A timeline: Trump’s tariffs
In this constantly updated article, OIC and SGI Europe contributors share the news on US President Trump’s tariffs impacting the industry
Sponsored article
Zhejiang Huanqiu Shoes: A Growing Force in Global Footwear
Zhejiang Huanqiu Shoes is playing a pivotal role in shaping the evolution of China’s modern footwear industry. Now they are looking for a footwear manufacturer to invest in.
Roots grows sales and improves profitability in 2025
The Canadian outdoor lifestyle brand reported higher sales and improved profitability in 2025, supported by DTC growth and record gross margins.
Vinted grows revenue as resale demand accelerates
The online marketplace for second-hand clothing reported strong 2025 growth, highlighting rising demand for second-hand fashion and the continued expansion of resale markets.
Norwegian Sports Group expands with two acquisitions
Norwegian Sports Group strengthens its outdoor portfolio with two acquisitions focused on heritage brands and growth.
GoPro to cut 23% of workforce
GoPro will reduce its global workforce by about 23% as it seeks to lower operating costs and restructure operations.
Aluula names Zhe Choo CFO
The Canadian materials company hires a former Kits Eyecare executive to support its scale-up and governance efforts.
Kontoor hires former Crocs IR leader for Helly Hansen
A second leadership move within days signals Kontoor Brands is tightening financial and strategic control around Helly Hansen as it pushes for growth.
Latest Interview
Eric Bascle: ‘Quality is discipline and restraint’
The independent ski brand ZAG sharpens its strategy around precision, durability and disciplined growth in a fragmented market. The OIC spoke with CEO Eric Bascle.
Latest Short Stops
Quick reads of the week
Short Stops Week 13, 2026
+++ Adidas has extended CEO Bjørn Gulden’s contract to 2030 following a successful turnaround, signaling a focus on strategic stability, continued growth and stronger leadership alignment in a challenging global market
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