In this constantly updated article, OIC and SGI Europe contributors share the news on US President Trump’s tariffs impacting the industry
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
Chris Goddard reports from Denver, where Outside Days 2026 highlighted how access, participation and circularity are becoming increasingly important priorities for outdoor stakeholders on both sides of the Atlantic.
Kontoor Brands sees major untapped potential in technical outdoor, the US and workwear as it targets roughly 10 percent annual growth for Helly Hansen.
Specialist brands significantly outpaced the group, with premium outdoor categories driving growth and a major brand revitalization starting in H2.
Kontoor Brands sees major untapped potential in technical outdoor, the US and workwear as it targets roughly 10 percent annual growth for Helly Hansen.
The Austrian heated-apparel specialist is taking full ownership of Snowlife after 15 years of cooperation, while retaining the Swiss brand, team and operations.
The retailer-owned US outdoor network has created a new senior role focused on education, communication and direct support for its independent retail members.
The former Arc’teryx executive will oversee Helly Hansen’s North America Sport business, including commercial strategy and marketplace execution, from Aug. 31.
Haglöfs CEO Andreas Lorenz explains why the Swedish outdoor brand needs to move upmarket, rebuild awareness and rethink its products and distribution.
Quick reads of the week
+++ US online outdoor retailer Backcountry is rebranding its in-house gear line as BGA (Backcountry Gear and Accessories), giving the apparel, accessories and hardgoods range a distinct identity as it expands its owned-brand portfolio alongside Basin + Range and Coalatree
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